According to Microsoft, LinkedIn continues to break “records”

Microsoft published its financial results for the second quarter of the year on July 26. While the tech giant shows slowing economic growth, LinkedIn continues to grow.

Always more “records”

Acquired by Microsoft in 2016, LinkedIn has since grown steadily. The parent company of the platform indicates that the turnover for the second quarter of 2022 of the social network increased by 26% compared to the same period the previous year. It also recorded a 22% increase in user sessions, highlighting a ” record commitment “.

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For Social Media Today, a media specializing in social media news, these figures ring false. Since the fourth quarter of 2018, LinkedIn claims to be breaking “records” in terms of engagement. As a result, LinkedIn user sessions are said to have increased by 418% since 2018. The platform has more than 850 million members in 200 countries around the world.

Map of the number of LinkedIn users by country

Here is the map of the number of LinkedIn users by country. Picture: LinkedIn.

It is difficult to verify the statements of Microsoft underlines the American media because there is no precise figure to quantify these statistics. For example, it is not specified the number of people who comment or use reactions to the messages, which would make it possible to measure the rate of engagement.

Microsoft has also announced that it has reduced its advertising expenditure, like many companies in the sector. With rising inflation and concerns about a potential economic recession, advertisers were much more skittish.

LinkedIn is looking to increase its retention rate

For the moment, there are no other options than to trust Microsoft on the “record” increase in the rate of engagements of LinkedIn users. After all, the social network has implemented several features to encourage its users to return to its platform.

At the end of November, it offered content creators the possibility of accessing LinkedIn Live, a tool for sharing content live. More recently, he tested a “Carousel” option intended for the publication of several images or videos within the same post. Who knows, these features could well allow LinkedIn to break new “records”.

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