Activision games are ‘nothing unique’, Microsoft tells New Zealand authorities | XboxOne

On this Monday, August 1, the takeover of Activision Blizzard by Microsoft returns to the front of the stage. This morning, we were telling you about Sony’s comments on the record transaction last January, as the first investigations by the competition regulators are beginning to publish their results. Precisely, Microsoft made remarks that were quite astonishing, not to say daring, to the New Zealand authorities.

“Nothing Unique” in Activision Blizzard Titles

Yes, these are the terms used by the Redmond firm in the report presented to the Business Acquisitions and Authorizations Commerce Commission. For Microsoft, no “essential” title is produced by Activision Blizzard, thus campaigning for the validation of this takeover which would not affect competition in the video game sector.

This strategy is increasingly used by Microsoft to ease the tensions and fears of industry players who are afraid of this merger between Activision Blizzard and Microsoft. Nevertheless, the statements of the giant founded by Bill Gates may seem a little abusive, even absurd, the brand explaining that the other manufacturers would always manage to compete on the video game market and that there would be no risk of monopolization.

“The vast majority of games are developed and published by parties other than Activision Blizzard, such as Sony, Nintendo, EA and Take-Two. Specifically, when it comes to Activision Blizzard video games, there is nothing unique about video games developed and published by Activision Blizzard. There are no “must haves” for rival distributors of PC and console video games that could raise a foreclosure issue.”

These terms, which seem very harsh at first sight, should be put into context and are intended for the New Zealand competition regulatory authorities. By these terms, Microsoft wants to make it clear that Activision Blizzard does not have a monopoly on a specific genre and that other groups produce AAA as influential as those produced by Activision.

Despite everything, the finalization of this takeover will undeniably offer increased capacities in terms of creation and financing of projects within the Microsoft group. The Redmond firm could not make Activision-Blizzard games exclusives, the games industry having “low barriers to entry”, meaning that “content will remain available for distribution to rival distributors of PC, console and mobiles”. The next few weeks will be crucial, because the transaction could be validated during the month of August if all the competent commissions are convinced.

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