Amazon increases the price of Prime: how to cancel your subscription

Bad news for Amazon customers. The American platform announced on Tuesday July 26 an increase to come in mid-September of 42% in the price of its subscription to Prime, its protean service giving access to the free delivery of products on its market place as well as to various catalogs of music. , movies and series in streaming.

The American company justifies this decision by the increase in shipping costs induced by the increase in fuel prices. If the advantages offered by Amazon Prime should remain convincing in the face of competition for most users, some have already expressed their desire to terminate their subscription. Which is not an easy task as the process put in place by the American company is deliberately complex, full of false leads and counter-intuitive indications aimed at dissuading dissatisfied users.

To opt out of the platform, you must go to the Amazon site, log into your account and access its settings. The unsubscribe form is located at the bottom left of the page, in the “Subscriptions” – “Memberships and subscriptions” section, under the “Order and purchase preferences” section and next to the tab dedicated to your data personal.

Termination options are available at the bottom of your Amazon account settings

Credit: Amazon

Once in the area containing your memberships and subscriptions, click on the button “Amazon Prime subscription settings”located on the right of the page, then on the section “Update, Cancel and More”, displayed on the far right of the next page in the “Manage – Subscription” tab. The site will then offer to send you a reminder before the renewal or to terminate subscription and benefits.

Amazon tries to dissuade you from canceling by displaying additional screens during the cancellation process

Amazon tries to dissuade you from canceling by displaying additional screens during the cancellation process

Credit: Amazon

Select this last option, click on the button “Continue to cancel” at the bottom of the next page, and you will finally arrive on the page allowing you to cancel your subscription. Amazon will then offer you to cancel immediately and refund the remaining amount or continue to benefit from your advantages until a certain date. later.

Amazon offers to refund the remaining subscription if you end your benefits immediately

Amazon offers to refund the remaining subscription if you end your benefits immediately

Credit: Amazon

Particularly complicated, this termination process has caused Amazon to be the subject of a complaint from several European consumer associations which have prompted the European Commission to look into these practices. The American platform agreed in return to simplify the process. It is committed to allowing its customers to unsubscribe in two clicks using an obvious and visible unsubscribe button.

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