Directed by Tom Noakes, the advertisement entitled ” That Reading Feeling Awaits » (« The power of reading awaits “), mixes state-of-the-art special effects with the loneliness and sobriety of reading. Fictional worlds mingle with the real world… or vice versa?
Video design was provided by Droga5 London and PRETTYBIRD, with input from Virtual Films. Note the representation of different genres (science fiction, romance, adventure …), but also styles and media, with the manga.
It should be noted that this audiovisual communication is coupled with a poster campaign, for which some twenty illustrators have developed a visual identity for different types of books and various reactions from readers.
Stickers that can be used on Amazon’s social networks are also available to users to share their favorite books.