Amazon Prime increases the price of the subscription by 20 euros in France

The Amazon Prime subscription will increase from next September. The monthly rate will increase from 5.99 euros to 6.99 euros while you will have to pay 69.90 euros a year instead of 49 euros currently. An increase justified by the increasingly extensive services of Prime.

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We expected it, it’s now official: Amazon Prime will increase its prices in France. Starting September 15, the subscription will cost a little more. This concerns French users, but also those throughout Europe.

It was via an email that Amazon announced this price increase. He was sent tonight to all subscribers. Be careful, it may have lodged in the “promotion” section if you use Gmail.

A price increase justified by Amazon

Here are the new Amazon Prime subscription prices:

  • 6.99 euros per month compared to 5.99 euros per month previously
  • 69.90 euros per year against 49 euros per year

After a quick calculation, it is clear that Amazon is looking to get paid annually (the monthly subscription costing more than 80 euros per year in total). A way to keep customers longer. Note the annual increase of 20 euros. One hell of a leap.

Read also – Amazon Prime Video: price, catalog and devices compatible with the SVoD service

Here are the prices for the student package:

  • 3.49 euros per month against 2.99 euros per month
  • 34.96 euros per year against 24 euros per year

This price increase is justified by Amazon by the increasingly diversified catalog services. As a reminder, Amazon Prime includes both advantages when ordering on the site and access to the catalog of films and series:

We are focused on constantly improving the Prime program. Since we launched Prime in France, we have expanded the selection of products eligible for Prime unlimited fast delivery; added and expanded fast grocery delivery; and added more premium digital entertainment, including TV shows and movies on Prime Video, music on Amazon Music Prime, games on Prime Gaming and books on Prime Reading. Prime Video, in particular, has increased the number of Amazon Original series and films and added access to streaming the French Open tournament.

A valid argument, certainly, but difficult to swallow, Amazon not really being in need. Prime is not the only subscription to have increased in recent times. The price of Netflix climbs regularly and in 2021, Disney Plus had increased its prices by a few euros.

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