Amazon Prime Video arrives in Lagos at a fast pace with two local original programs

(Ecofin Agency) – After launching recruitment to build a team in Nigeria, Amazon Prime Video nevertheless maintained a certain mystery around the launch date of its Nigerian branch. Finally, the platform announced on Twitter, on August 04, the start of its Nigerian activities.

Arrived in the Nigerian market on August 4th, Amazon Prime Video has just announced two original programs targeting local audiences. This is the movie Gang of Lagos, directed by Nigerian Jadesola Osiberu and a local adaptation of the comedy show Laughing Out Loud (LOL). Both contents serve as the basis for the platform’s marketing campaign for its arrival in the Federal Republic.

The announcement of the availability of these two programs comes as competitor Netflix has been promoting the film for a few days. Anikulapo, directed by Nigerian Kunle Afolayan for the platform. The two campaigns should mark the first stage of a clash between the two giants on Nigerian soil.

The country is of paramount importance for streaming platforms wishing to conquer the continent. Indeed, Nollywood, the local film industry, has very good press both on the continent and internationally.

For the moment, Netflix, which has been present for several years in Nigeria, has had time to forge solid partnerships with local studios. For its part, Amazon has also endeavored to conclude collaboration agreements with Nigerian production houses before launching into the federal republic.

The platform that succeeds in dominating Nigeria will have a significant advantage in the continental market. Aware of what is at stake, the two competitors say they are ready to provide the necessary means.

Servan Ahougnon

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