Amazon Prime Video selects Wangi Mba-Uzoukwu as head of original programs

(Ecofin Agency) – Like its competitor Netflix, which collaborates with Nigerian studios to add attractive content to its platform, Amazon Prime Video relies heavily on Nollywood to win African subscribers. In addition to co-production, the platform also works to find nuggets of local cinema.

In Nigeria, the various decisions relating to the acquisition of content for Amazon Prime Video will now be made by Wangi Mba-Uzoukwu. The former West Africa director of the M-Net channel has been appointed head of original programs for Amazon Prime Video in the federal republic.

“After a global search for the Head of Original Programs for Amazon in Nigeria, I am delighted to announce that Wangi Mba-Uzoukwu, originally from Nigeria, will be joining our team to take up this leadership position within Prime Video and Amazon Studios. She will continue to build on the excellent foundations she has already laid to support and encourage talent across West Africa.”said Ned Mitchell, head of original programs for Africa and the Middle East at Amazon Studios.

Amazon Prime Video had been looking for the right profile for this function since April. Now filled, this position will allow the platform to better detect Nigerian content likely to attract new African subscribers.

Amazon’s streaming service comes several months after rival Netflix, which is already enjoying the fruits of its Nigerian collaborations. The success of series like King of Boys has helped build Netflix’s African subscriber base, which Digital TV Research estimated at 2.6 million by the end of 2021.

According to the Statista site, Amazon Prime Video had only 575,000 African subscribers at the end of 2021, a performance that the service intends to boost with the help of its new head of original content in Nigeria.

Servan Ahougnon


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