While Amazon has announced an increase in its prices in France, SFR has just announced the conclusion of an agreement in order to be able to distribute the Ligue 1 Pass in its “Sport” offers.
Currently sold alone at a price of €12.99/month (or €99/year), the Ligue 1 Pass will become accessible for SFR subscribers associated with other channels such as RMC Sport and Amazon Prime in a bundled offer at the preferential rate of €20/month (with a one-year commitment) or €30/month to enjoy beIN Sports in addition.
An approach that “confirms SFR’s attachment to sport” in order to meet “the expectations of its customers who wish to be able to choose the most suitable offers” according to Grégory Rabuel, CEO of Altice France and SFR.
Amazon targets sports
Unlike Netflix, which is not interested in sport for the moment (judging the rights far too high for it to be profitable), Amazon is increasingly involved in international sport, but also in French competitions.
After acquiring the rights to Ligue 1 and 2, the web giant also acquired the right to broadcast Roland-Garros matches. A multiplication of services which would justify (according to Amazon) the recent approach to increasing prices.
According to a study by Harris Interactive and NPA Conseil dating from December 2021, Amazon’s football offer has nearly 1.8 million subscribers. By allowing operators to include the Pass in bundled offers, Amazon hopes to see this number grow significantly.
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