The rights to the Champions League in the United States will be decided in two weeks, and it’s clear the tournament could fetch double its current rights fee of $150m, and potentially a prize pool approaching $400m. dollars.
Although there are plenty of bidders, sources say it could end up being a battle between the incumbent CBS/Paramount+ and Amazon Prime Video.
Let’s take a look at what’s going on.
1. The Champions League is the most prestigious club football tournament, featuring the best teams in Europe, such as Barcelona, Real Madrid and Manchester City. While the World Cup is in a league of its own, the annual Champions League final is comparable to the Super Bowl.