Will you cancel your Amazon Prime subscription after the price increase?

While Amazon has announced a price increase for its Prime subscription for September 15, do you plan to stay subscribed or is it time to cancel?

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On Tuesday July 26, Amazon announced, for the first time in four years, an increase in the price of its Amazon Prime subscription. Concretely, while the monthly rate was 5.99 euros, it will go up by 16.69%, to 6.99 euros. For the annual rate, the escalation is even greater, going from 49.00 euros per year to 69.90, or a price increase of 42.65%.

On the Amazon side, this price is justified by the improvements and new services offered within Amazon Prime since 2018. It must be said that in addition to accelerated delivery, Amazon Prime also integrates Prime Video, Prime Gaming, Amazon Music, Prime Reading and groceries with free delivery. Amazon has also invested heavily in its Prime Video catalog with the addition of Ligue 1, the Roland Garros tournament and new prestigious series such as Rings of Power, expected in the fall.

Still, the pill may have difficulty passing for some users, especially with such a significant increase. If it is still possible to limit the costs by switching from a monthly formula to an annual formula, for 69.90 euros per year against 84 euros, it could be the increase that breaks the camel’s back.

An increase that broke the camel’s back?

In this context, we wanted to know what you plan to do between now and September 15, the date of the implementation of the new rates. Do you plan to remain an Amazon Prime subscriber or do you plan to cancel your subscription?


Are you going to cancel your Amazon Prime subscription?

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Like every week, do not hesitate to argue your answer in the comments. We will update this article at the end of next week with the results of the survey and the most relevant comments.

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